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Survey Background *Further information available on weighting 842 Face to face short interviews with visitors in Fife. Tender Categories. Implementation of the Named Person aspects of the Act is due to come into effect in August 2016. Contents • Survey Background and Visitor Profile • About the trip • Overall experience • Results in summary . The number of nights they are spending in the local area. Scotland is now operating a 5-level Covid-19 system on a local basis. This provides a detailed overview of survey findings, broken down by regions, demographics and other key variables. We ‘re therefore creating a strong band of Scotland advocates…. Regular updates for the Scottish tourism industry, Regular updates for the Scottish events industry, A group of friends enjoy a cosy drink together in the Clachaig Inn, Glencoe, Image credit: VisitScotland / David N Anderson, Find out who visits Scotland, what they're interested in, and what they're looking for, We have teamed up with the Scottish Government, Scottish Development International and Universities Scotland to create Scotland is Now, a campaign…, Find out all about what we do to promote Scotland as a tourism destination and more. Source: ONS (2017) Great Britain Day Visitor Survey. Unfortunately the planned Scotland Visitor Survey for 2020 has been postponed. Make sure that the property you plan to visit hasn’t had to close unexpectedly due to adverse weather or other reasons beyond our control. 11,743 leisure overnight visitors were interviewed in Scotland between May and September 2015 and 2016. What’s planned? In turn, we hope to galvanise support amongst VisitScotland’s partners and the wider industry, to get behind this activity and our messages to carry and amplify them even further. We’re closely monitoring the Coronavirus (COVID-19) situation as it develops and are currently publishing the COVID-19 consumer tracking report. We’re closely monitoring the Coronavirus (COVID-19) situation as it develops and are currently publishing the COVID-19 consumer tracking report. Scotland is world renowned for its breath-taking landscapes and unique scenery and that’s why 61% of visitors from the UK & Ireland told us that this still motivated them to come here for trips and holidays. Search for self-catering accommodation on VisitScotland.com. Hotels. Loch Lomond, The Trossachs, Stirling & the Forth Valley, Scottish Clans and Historical Figures funding. Scotland is now operating a 5-level Covid-19 system on a local basis. Next Article . We get by with a little help from our friends and that’s especially true when planning a trip to Scotland. Golf visitor expenditure was calculated for Scotland and across eight key golfing destinations. Geographical spread is integral to our marketing plans to promote every corner of Scotland and across all seasons. Media activity to complement this will focus on generating awareness about Scotland through content partnerships and online titles to ensure that, when people are at the stage of considering potential holiday destination ideas, Scotland is at the top of their list. Planning is of course an integral stage in the process of travel, and there’s a so much we can learn from the behaviour, preferences, decisions and even the tools people use when organising their visit. The survey was This toolkit provides: conducted in 2011/12 during the summer months and covered all the mainland areas of Scotland, including the National Parks. 2,999 responded to a follow-up online survey on their return home. 89% of outdoor visitors took regular local walks (an increase from 77%) and around 20% running or cycling (up from 5%). Share. The GB Day Visitor Survey 2019 (PDF, 4.6MB | PPT, 3.7MB) is the latest annual report for the survey. To contact you and/or send you information relating to your order or reservation. In addition, the analysis factored in the additional expenditure generated by hosting major golf events. Wildlife Adventure ... respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways: To quickly process your transactions. Regular updates for the Scottish tourism industry, Regular updates for the Scottish events industry. As part of the Children and Young People Act (Scotland) 2014, Health Visitors have been designated to be the Named Person for all children under 5 in Scotland. Download now Check for closures. The duration of their stay. Travelling a little can make a big difference. For those visiting for the first time (28%) or returning to see more of what the country has to offer (20%), personal recommendations from people we trust - friends and family - are still the strongest endorsement and inspiration to visit Scotland. Travelling a little can make a big difference. 71% heading outside at least once a week, up from 59%. Our survey results also revealed that other key aspects motivating visits to Scotland include our reputation for friendly people (23%), culture and art (22%) and Scotland is good for their wellness (20%). In the research we’ve undertaken, we’ve looked at the whole visitor journey from inspiration to planning, booking and later sharing. We encourage holiday makers to take holidays, short breaks or trips in Scotland throughout the year, and to visit every corner of Scotland. We encourage holiday makers to take holidays, short breaks or trips in Scotland throughout the year, and to visit every corner of Scotland. Part of the Scotland is Now campaign, this activity will bring to life unique experiences in Scotland telling the stories of why visitors should choose to consider and ultimately visit our beautiful country. 2019 Detailed Overview (PDF, 299KB) | 2019 Detailed Overview (Excel, 71KB) December (PDF, 351KB) Check the 5-level Covid-19 restrictions for each area to plan and book ahead when considering your trip. GB Tourism Survey: 2019 Overview. Image credit: VisitScotland / Kenny Lam, all rights reserved. The 2015 & 2016 Scotland Visitor Survey was carried out by Jump Research for VisitScotland. It helps us build a better picture of what is a particularly important to our visitors and helps inform and drive a number of our own activities. We have a stunning country and we want to make sure we’re showing it off, whether that’s the hustle of our winter markets in Edinburgh or our stunning autumnal coloured Big Tree Country in Perthshire. As signs of Scottish autumn start to show, the season opens us up to promoting Scotland in a whole new colourful light – and our marketing reflects this. Scotland Golf Visitor Survey and Economic Impact 2016_Research Brief_Final: Appendix 1 – Evidence Based Procurement: 5.3: Publication date of this notice. Glasgow and Edinburgh each received over 20 million visitors, or around 14 per cent of total day visitors each within Scotland. Scotland Visitor Survey Fife Results January 2012 . This means different areas of Scotland will have different restrictions. ☰ Home; Tours Tours. Journey through the decades from the late 1960’s to the 2010’s with highlights from our key activity and tourism industry milestones. If you're looking for the best things to do in Scotland, then look no further. Enter your email address: Delivered by FeedBurner. Visitor Survey 2015 and 2016 37% 1sttime 35% European 31% Long Haul. This has been shaped by learnings and insights from previous market promotions, the findings from this research alongside new trends we’re seeing across the wider tourism industry. We had a wealth of insights from this consumer survey, here’s some highlights from our 2018/19 UK & Ireland autumn / winter evaluation. Next month (October 2019) we will launch our new creative marketing activity, aimed at raising awareness of Scotland, targeting our priority markets in the UK, USA, France, Germany and China. 2.6. People coming to Scotland from elsewhere in the UK & Ireland tell us that they have a great experience when they’re here with 62% saying they were extremely satisfied with their trip to Scotland. Following our UK & Ireland autumn winter marketing campaign, which ran from September 2018 to February 2019, we commissioned a survey through an independent research agency to establish how effective it was at encouraging prospective visitors to take a holiday or short break in Scotland during that period. “Our recent NC500 visitor survey shows that a significant number of visitors are already rescheduling their plans to visit the NC500 into 2021 and beyond. Title: PowerPoint Presentation Author: Sarah Ainsworth Created Date: 5/15/2018 3:16:57 PM In 2019, British residents took 99.1 million overnight trips in England, totalling 290 million nights away from home and expenditure of £19.4 billion,with an average trip length of 3 nights. In 2016, there were around 11.5 million overnight visits from across Great Britain, and a further 2.7 million from overseas. Email. Keep Up to Date With Us. Please keep in mind that England , Scotland , Wales and Northern Ireland currently have different guidelines, advice and timelines for re-opening tourism. So watch this space for the launch next month as we show the world again why Scotland Is Now! Health Visitor Survey. Scotland welcomes millions of visitors every year and our Insight department carry out in-depth research and a variety of analytical tasks to help better understand this diverse market. As we head towards the end of what has been a year of unprecedented change and turmoil, ASVA were delighted to end their year on a positive note at their recent AGM. This means different areas of Scotland will have different restrictions. VisitScotland has a long history of undertaking visitor surveys. Scotland on screen offered significant motivations for those taking a holiday or short break in Scotland. Nicola Sturgeon yesterday announced that 11 council areas would drop from level 4 to level 3 … 2019 Domestic Overnight Tourism Performance Summary . Our free apps help you plan your adventures in Scotland and explore the sites in a new, interactive way. The tourism body’s Key Facts on Tourism in Scotland 2018 found that average overseas visitor spend in Scotland was £624 per trip, with £234 per trip spent by domestic visitors. 25-02-2016: Express an interest online. Welcoming a record audience in a new format ‘virtual’ AGM, the organisation confirmed the appointment of … Lectures by Walter Lewin. Find up-to-date research and insights on Scotland's tourism industry, including regional statistics, visitor numbers, markets and trends. VisitScotland’s intention when planning the survey was not only to gain an We’ve made our findings available for you to explore and hopefully find just as useful. 13 January 2016 Editor. In 2011, VisitScotland commissioned the Scotland Visitor Survey. Overall 78% of all UK & Ireland visitors we spoke to were very or extremely satisfied with their trip to Scotland, this is a 5% increase to our previous survey (2017-18 autumn and winter); and this figure is higher among those resident outside of Scotland (81%) which is great news. We want to inspire and influence by reaching the right audience with the right message at the right time; encouraging potential visitors to book a trip in Scotland. Not only do the results feed in to our own activities such as marketing strategy and campaign planning, but this information is of huge value to others in the tourism industry too. Insights, statistics and information on various different demographics of Scotland’s visitors, Research and insights on regions across Scotland, From a free web listing on our global website to advertising in our iCentres, find out how you can reach your target markets with us, A series of downloadable documents giving you a flavour of what activity we do at a local level, Loch Lomond, The Trossachs, Stirling & the Forth Valley, Scottish Clans and Historical Figures funding. VisitScotland has just published their Scotland Visitor Survey, which shows 98% of visitors to Scotland are likely to recommend the country to others, and a further 84% planning to make a return trip in the next five years. GBDVS 2019 Monthly Results. Explore Scotland's destinations - a selection of our cities and towns, browse through our regions, or start planning your trip with our handy travel map of Scotland. 1 in 10 visitors were influenced by a travel feature about Scotland, whilst TV, film and books 13. are also important prompts to consideration, especially for international visitors. Unfortunately the planned Scotland Visitor Survey for 2020 has been postponed. Our food and drink offering also plays an important part in the visitor’s experience. Survey Background and Visitor Profile . Recommended for you Prev Article. Venue hire. 11,743 leisure overnight visitors were interviewed in Scotland between May and September 2015 and 2016. The aim of this research is to proactively track the ongoing impact of COVID-19 on the Scottish tourism industry and provide STERG with insightful information about your current and future support needs. 1% 2% 2% 3% 3% 4% 6% 6% 6% 8% 10%. The main purpose was to collect email addresses. We've got iconic castles, incredible museums, beautiful gardens and much more in this list of top tourist attractions in Scotland. The most recent Scotland Visitor survey was conducted in 2015/16 and published in 2017. This statistic shows the number of visitors to Edinburgh Castle in Scotland from 2010 to 2019. The nature of this work is to strengthen our understanding of visitor behaviour and visitor experiences. Tender Categories Listing. It’s important to remember to check the official websites of organisations and visitor attractions in advance, to ensure you’re up to date on opening hours and any restrictions. The survey provided data for 205 courses (37% of all courses) which was then scaled up for the remaining non-survey courses. The Scotland Visitor Survey was carried out by Jump Research for VisitScotland to enhance understanding of visitor behaviour and the visitor experience in Scotland. Glasgow also received over £1.1 billion (22 per cent) of day visitor expenditure, while Edinburgh received almost £960 million (18 per cent). If they are not from the local area, it is helpful to find out how long they are staying, whether this is just an afternoon, or a week-long holiday. It is enough if know if they are from: outside the UK, outside Scotland, outside the local area, or within the local area. The number of domestic tourism visits made by Great Britain residents to Scotland has fallen by around 11% between 2006 (12.9 million) and 2016 (11.5 million). Whale watch and wildlife cruises from Tobermory, Isle of Mull, Scotland. For the Love of Physics - Walter Lewin - May 16, 2011 - Duration: 1:01:26. Tweet. To make sure we’re achieving our goal, we measure the impact of our marketing activity via feedback from consumers that engage with our communications. We’ve made our findings available for you to explore and hopefully find just as useful. Browse the map of Edinburgh city centre to see if you can spot the iconic Edinburgh Castle or the map of Glasgow city centre to see where some of the most artistic and creative buildings in Scotland are set. Check the 5-level Covid-19 restrictions for each area to plan and book ahead when considering your trip. From digital campaigns, inspiring visitors to come to a specific region, such as the work we did for Ayrshire & Arran last year to our global campaign - Scotland Is Now. The survey also shows: 34% of Scots getting a daily dose of nature, compared to 22% prior to lockdown. Our survey results revealed that among those resident in the rest of the UK (excluding Scotland residents), 29% said they travelled to a part of Scotland where they had not been before; 35% said they went to more places than they had previously planned; and 21% also visited Scotland instead of another destination during last autumn and winter period. 2,999 responded to a follow-up online survey on their return … In Scotland the options for this accommodation type are endless, with apartments, lodges, holiday parks, cottages, hostels and even castles available to choose from. ScOtLand vISItOR SuRvey 2015 & 2016 Regional Results Fife Introduction The Scotland Visitor Survey was carried out by Jump Research for VisitScotland to enhance understanding of visitor behaviour and the visitor experience in Scotland. The number of visits made by overseas visitors to Scotland rose by nearly 17% between 2005 (2.4 million) and 2016 (2.8 million). Resea Our survey results revealed that among those resident in the rest of the UK (excluding Scotland residents), 29% said they travelled to a part of Scotland where they had not been before; 35% said they went to more places than they had previously planned; and 21% also visited … You’ll find luxury, budget, boutique and spa hotels in Scotland, all perfect for putting your feet up and enjoying a good night’s sleep. Scotland lockdown: When will tier 4 coronavirus restrictions end and what happens at Christmas. We undertake a wide range of consumer marketing and PR activity in the UK and international markets to promote Scotland across the globe throughout the year. The Scottish Tourism Emergency Response Group (STERG) is conducting research with tourism businesses to monitor the effects of COVID-19 on our industry via an online survey. 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